MY POSTS AND ARTICLES.
Between a simple initial idea and the summit, already at base camp, 30 startups from all continents, chosen by Google for their top growth-stage from emerging ecosystems.
In reality the entire sales process went through a complete change of paradigm, that only few companies have deciphered and integrated. Those who think that adding last minute “digital tools” to old processes is enough might soon be sorry.
Differentiation is the result of choices made by salespeople: i.e. wanting to share information, feeling accountable for the buyer’s investment, seriously trying to understand the client’s ecosystem. These choices are human, not technical.